Artificial intelligence is becoming a bigger part of digital marketing, and this project explored how AI can support a marketing strategy for Applebee’s Neighborhood Grill + Bar. ChatGPT was used to develop a customer persona, identify SEO keywords, brainstorm blog topics, write a blog post, and create a visual concept. The goal was to understand … Read more
For our second customer persona study, we are shifting gears from casual evening dining to the fast-paced world of morning convenience. Today, we are exploring the core audience for Dunkin’ Donuts. Meet Commuter Corey. Persona Overview: Commuter Corey Goals Corey’s primary morning goal is speed, consistency, and a reliable caffeine boost to jumpstart his workday. … Read more
Welcome to my customer persona series! Today, I am taking a closer look at the target audience for Applebee’s Neighborhood Grill + Bar. When analyzing a nationwide casual dining chain, the customer base can seem broad at first glance. However, by zeroing in on a specific segment, we can better understand what drives their dining … Read more